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Interview with Enrico Howe on the new white paper “European Moped Sharing Cultures. First-hand experiences from Barcelona, Berlin & Paris.”

Enrico Howe is a moped sharing industry expert and runs the research platform mopedsharing.com. The platform is aimed at making aware of any developments in the sector, and at providing data- and insights to the players in the market.

 

Following further analysis regarding the latest developments in the sector, mopedsharing.com & seven industry partners (including Ben Fleet Services) recently launched a new white paper including data around the passenger rate and the sharing intensity in Barcelona, Berlin and Paris made available for the first time. By coordinating traffic counts in these cities, the pivotal factors related to the “shared mobility intensity” in those European moped sharing capitals were detected.

 

We asked the white paper lead author Enrico for some behind the scene insights and major takeaways:

 

Ben: What were the specific factors you took into consideration during your investigation?

Enrico: mopedsharing.com & partners focussed on two aspects this time, the moped sharing passenger rate & the sharing intensity among motorized-two-wheelers in Berlin, Barcelona and Paris. The culture of usage differs in these cities and this needs to be taken into account by operators and other industry stakeholders when addressing usage scenarios for their services. For instance, it makes a huge difference for your service if you offer one or two helmets. Together with many helping hands we could also estimate the number of shared mopeds among all moped trips in the city. We wanted to show which impact moped sharing has already established in these three benchmark cities. After all, our three case study cities represent more than 15% of the global moped sharing fleet.

 

Ben: What are some of the key findings of the white paper?

Enrico: We coordinated local traffic counts with almost 12,000 moped/motorcycle riders in the three cities, conducted an online survey about local moped sharing usage with almost 600 respondents  and interviewed local operators. Some aspects we discovered…

  • We found that moped sharing already accounts for 5% to 20% of all motorized two-wheeler trips per city.
  • Berlin showed the highest sharing intensity in the study. Barcelona & Paris, having considerably larger private moped ownership numbers, follow on the next ranks.
  • Shared mopeds that offer two helmets have a passenger on at least 40% of rides. Therefore, two-helmet-provision is becoming standard in the industry.

 

Ben: How can those who want to launch a moped sharing business benefit from your research?

Enrico: The idea is to provide insights to help create solid business plans and empirically proven assumptions for starting your business. Aspects such as the choice of your moped, the number of helmets you want to provide, your tech integrations you chose or the use cases you cover matter a lot. The aim is to help the industry to grow further, to reduce the risk of business failure and to support the constant evolution of the industry by sharing knowledge. Learning from some of the epicenters of moped sharing usage and listening to successful operators is key when building from scratch. mopedsharing.com also provides further insights with other formats incl. the Global Moped Sharing Market Report, brief quarterly industry updates, a moped sharing map, further white papers and a newsletter.

 

Ben: What were the most surprising insights for each of the cities?

Enrico: For Barcelona, we found a passenger rate above 50%. In other words, every second moped sharing trip in the city comes with a passenger. This is an outstanding city-wide average. 

In Berlin we were surprised by the fact that moped sharing reaches a 15-20% share among all motorized two-wheelers trips in the city center. This is a high value due to the success of moped sharing, and can be partially also explained by lower moped and motorcycle ownership rates than in the other case study cities. Moped sharing has obviously the potential to increase space efficiency.

The Parisian market changed a lot in 2021. Not only did it become the European moped sharing city with the largest fleet size, but it also became a “2-helmet-city”. Most vehicles are now equipped with a second helmet and provide use case flexibility. Paris has the potential to become a role model for European moped sharing. We are curious how the tender process will be implemented.

 

Ben: Have you been supported by other experts?

Enrico: Many people greatly helped to make this in-depth research possible. The moped sharing count was conducted by several local counters that know the traffic systems, we got help by fluctuo in identifying the right count spots, and an online survey was conducted by Appinio. With Ben Fleet Services, Appinio, IDnow, Invers, fluctuo, NIU and Swobbee, having strong partners on board helped to make the study a success. Most importantly, we talked to many operators during the white paper generation. They provided many valuable insights on the research questions, a fact that shows that operators share their insights to help transform our urban traffic systems.

 

If you want to learn more about the topic, you can check out the full 38-page, free-of-charge white paper at: https://mopedsharing.com/european-moped-sharing-cultures 

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